A few years ago my brother and I were skiing.
“That proves it” Said my brother, “You fell at least four times today and I didn’t fall once, that proves I am a better skier then you”.

Actually, I am the better skier because I fall.  Falling shows me my limits.  He is playing it safe.

Do you know the limits of your business or are you playing it safe?
Nothing wrong with playing it safe, on the other hand, do you know how fast can you grow without having growing pains?  Only one way to find out, grow fast and see what happens.

How is your human resources department doing?
Great, no lawsuits.
Maybe that’s the wrong thing to measure.  Fire a few people.  You don’t want poor performers or people who are a bad fit working for you.

How are your credit sales going?
Great, not a single write-off.
Again, wrong measurement.  Credit sales are supposed to extend your reach into markets that otherwise would not be customers.  Maybe you have no write-offs because you are just giving credit to people who would normally buy your stuff with cash.

Losing any customers because of pricing?
No?
Then you are under pricing yourself and losing profits.

Be bold, find your limits.

 

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